03 February 2016 Published in SEO Written by  Shaila M

Content Marketing

What Is Content Marketing?

Helpful content needs to be at the center of your marketing material.
Consumers are most definitely closing the doors to the conventional world of marketing. People own DVRs to bypass TV adverts, they whizz past magazine adverts, and are now so super sharp at “surfing” online that they'll absorb online info without taking any notice of banners or buttons (rendering them useless).

Intellegent marketers know that conventional marketing is fast becoming obsolete, and new approaches need to be found.
Hello content marketing!

But what is content marketing exactly?

Content marketing is about marketing with a strategic approach with the aim to distribute valuable, relevant, interesting, and consistently high quality content to draw in, retain and establish a clearly defined audience — ultimately, to bring in paying clients using a subtle approach.

The purpose of content marketing is to draw in, establish and retain customers by systematically creating relevant, valuable content with the intention of helping or enhancing the surfer's behavior. It's an ongoing method which needs to be integrated into an overall marketing solution or startegy. Content marketing should focus on owning media rather than renting it.

In short, you can look at content marketing to be the art of communicating with prospect cusomers, but without direct selling, thus an uninterrpted approach. So rather than pitching your products and services, you're offering information that shows you are knowledgeable in your field and helping your potential customers gain intelligence too. The basis of any content strategy is in the belief that if we as businesses, can deliver consistent, current, valuable information to patrons, then they will see us as a trusted source of intellegence and ultimately trust us to do business with.

And this is actually what happens!

 Content Marketing Model

Who Uses Content Marketing?

Content marketing is getting used by great marketing organisations wouldwide, including P&G, Cisco, Microsoft, etc. It’s also developed and used by small businesses and even one-man retailers worldwide. Why? Because it really works!

Content Marketing is the present and near future of marketing, I say that because predicting the distant furture has always been hit and miss!

Go back and browse the content marketing definition again, and this time take away the relevant, interesting and valuable part. That is the BIGGEST DIFFERENCE between content marketing and the regular junk that you get from businesses trying to sell you stuff. Businesses push information at us all the time, and it is just that the majority of the time it’s irrelevant or without value (rather like spam!). That is what makes content marketing so great and intriguing in the current environment, where there are literally thousaunds of marketing messages pushed in front of each person daily. Smart content marketing gets a person to stop, read, focus, think, and behave differently.

Marketing professionals and 'thought leaders' worldwide, including peope like Seth Godwin, have realised that content marketing is not the future, but more so the present.

Marketing is IMPOSSIBLE Without Amazing Content

Regardless of the types of marketing strategies you use, content marketing has to be part if your process, and not to be treated seperately or as an after thought. The content must deliver HIGH QUALITY across all forms of online marketing:

• Social media marketing - A content marketing strategy should usually come before your social media strategy.
• SEO - Search engines, such as Google, reward businesses which consistently publish high quality, unique content.
• PR - any successful PR campaign needs to address issues that the reader cares about instead of their business.
• PPC - Pay Per Click can only really work if there is good content behind it.
• Inbound marketing - Content is the the key to driving in new leads and traffic.
• Content strategy - This is a major part of most content marketing strategies.

Put it this way, if you can get your prospects to look forward to your next marketing material, whether on your website, print, email or other, then you are doing a great job. If not, now is the time to figure out how to work on your content marketing strategy.


Last modified on Friday, 10 June 2016 17:41


  • canadian pharmacies online
  • Sonia
    Sonia Posted at Friday, 16 March 2018 23:49

    casino online for fun
    pogo casino slots
    play casino games online
    casino games

  • rental car insurance
    rental car insurance Posted at Friday, 16 March 2018 23:35

    compare car insurance compare car insurance car insurance quotes comparison [url=https://comparecarinsurance.us.org]compare car insurance[/url]

  • Bertha
    Bertha Posted at Friday, 16 March 2018 22:27

    casino online gambling
    new usa online casinos 2017
    casino games free online
    casino online gambling

  • Shad
    Shad Posted at Friday, 16 March 2018 22:24

    play casinos
    online casino real money
    casino games roulette
    new usa online casinos

  • Chas
    Chas Posted at Friday, 16 March 2018 22:18

    pogo casino slots
    online casinos 2016
    best us casinos online
    casino games free

  • Candida
    Candida Posted at Friday, 16 March 2018 22:15

    casino games slots
    vegas casino games
    casino games list
    casino games slots

  • Matt
    Matt Posted at Friday, 16 March 2018 22:13

    casino games free online
    casino games free online
    casino online for fun
    play casino games online

  • valyaFriet
    valyaFriet Posted at Friday, 16 March 2018 22:12

    розумний годинник q50 фото: https://smartera.in.ua/smart-watch-gps-treker-q50-gv-300

  • Linette
    Linette Posted at Friday, 16 March 2018 22:09

    casino online usa
    casino games real money
    casino games
    vegas casino games

  • Eugenestopy
    Eugenestopy Posted at Friday, 16 March 2018 21:31

    [url=http://www.mtgsaglik.com/_inc/main.asp?default=87]Gh Ormone Online[/url]
    When you have been eating a lot of unhealthy food currently, you should attempt cooking a wholesome dinner or eating a greens. This helps to recharge your body to help you feel better whenever you get up each morning. Lowering the body fat articles within your body may help your stress levels.
    [url=http://www.argupinternational.com/event/string.asp?ae=385-Levitra-Precio-Peru-Cialis-Venta-España-Kamagra-Oral-Jelly-Para-Mujeres/]Levitra Precio Peru[/url]
    If you'd like to exhibit your hair style, attempt sporting precious jewelry that kind comments your hair's color. Green or aqua stones established away from red-colored your hair superbly, although jewel tones lighten up darker fastens. If you have honest head of hair, a precise dazzling stone like a diamonds can make it shine, while a darkish gemstone contributes wonderful visible distinction.
    [url=http://www.katrebilgisayar.com/images/content.asp?id=595]Viagra Feminin[/url]
    There is absolutely no question the fact that online payday loans can serve as a lifeline when money is simple. The biggest thing for virtually any possible consumer is to left arm themselves with the maximum amount of information and facts as you can before agreeing for any such personal loan. Implement the advice with this piece, and you will be prepared to respond in the economically prudent manner.Advice To Deal With Your Anxiety Issues
    [url=http://www.gelirciyiz.biz/includes/class.asp?C=466]Viagra Rezeptfrei Kaufen[/url]

  • Darwin
    Darwin Posted at Friday, 16 March 2018 21:10

    casino online free
    new usa online casinos
    casino online application
    casino games roulette

  • overseas pharmacies that deliver to usa
  • Hilton
    Hilton Posted at Friday, 16 March 2018 21:01

    online casino slots
    online casino slots
    online casino real money
    casinos online

  • canadian pharmacy
    canadian pharmacy Posted at Friday, 16 March 2018 21:00


  • Alekseyacany
    Alekseyacany Posted at Friday, 16 March 2018 20:44

    проститутки питера
    детские порно фильмы
    курительные смеси
    [url=http://gerchik-co.com/]курительные смеси доставка[/url]
    порно зоофилы
    порно видео зоофилы
    зоо порно ролики

  • Danielle
    Danielle Posted at Friday, 16 March 2018 20:43

    casino online application
    casino online free
    best online casino games free
    play casinos

  • Aliyadrymn
    Aliyadrymn Posted at Friday, 16 March 2018 19:27

    Charmm force field gromacs download

    The whole process includes multiple steps. Visual Basic Runtime Library 6. To be fair, too, a key point here is that difference is so huge that it s near-impossible for her to have missed it, so not saying anything would imply dishonesty.

    Vadalam video songs downloaded

    If no officers are available to accompany the victim suspect, stay at the scene and ask medical personnel to perform this task. A Video Game Symphony Audience Recording, Stockholm. Man schreib Bushido s Name Anis.

    Kuran sa prevodom na bosanski pdf download

    Import files fast and get immediate, render-free playback. As these variables can be modified anywhere in the program, you could introduce bugs, which will also hurt maintainability and testability. Be sure that you feel happy after use this software.

    Download dangdut koplo hot youtube

    We again giving you a solution to make it quite easier and interesting in the form of Alien isolation keygen tool. Now the story turn to show the relationship between Balamol and Podimol. Teray Usshaq Bohat Khaak Basar Phirtay Hain.

    Oxycube cracked version of mafia

    Have kids ask permission before making purchases. And the melodies don t make up for it, Pink Floyd melodies always suck anyway. It is important, of course, to know how to use the terminal - and anyone who can manage typing, backspacing, and cutting and pasting will be able to use the terminal it is not more difficult than that.

    Download film inuyasha episode 58 sub indo

    Misalnya dasar dari sistem desimal adalah sepuluh, dasar dari sistem biner adalah dua, dasar dari sistem oktal adalah delapan, dasar dari sistem heksadesimal adalah enambelas, dst. Meanwhile, the First Mate, Hands, grabs Loggins and crosses the Bridge of Bones. After he has vanished, Superman, Green Lantern, and Booster Gold appear in the past via Rip Hunter s time sphere, having tracked Bruce to the past.

    Nfs hot pursuit crack online games

    Lenny Kravitz vs Kelis My Milkshake Way Divide Kreate 205. It will and keep your privacy and secret information more secure. Contacts List Open Contact list to view your contacts.

  • Jamesbut
    Jamesbut Posted at Friday, 16 March 2018 18:00

    rates on personal loans online loans online loans [url=https://onlineloans.webcam]short term installment loan[/url] cash advance large payday loans cash advance online [url=https://cashadvance.science]cash advance[/url] a payday loan best payday loan payday loan [url=https://paydayloan.science]a payday loan[/url] instant personal loan approval quick loans online quick payday loans [url=https://quickloans.webcam]quick loans[/url] installment loans installment loans guaranteed installment loans [url=https://installmentloans.webcam]installment loans guaranteed[/url]

  • Jamesbut
    Jamesbut Posted at Friday, 16 March 2018 17:59

    nude webcam webcam porn webcam porn [url=https://webcamporn.science]nude webcam[/url] livecamgirls bbw webcam video sex chat [url=https://livecam.science]hot webcam girls[/url] cam girls chat site cam girls [url=https://camgirls.science]cam girls[/url] naked girls webcam girls webcam [url=https://nakedgirls.science]livegirlswebcam[/url] webcam girls adultchat.com webcam girls [url=https://webcamgirls.stream]hot webcam girls[/url] chat iw adult sex chat freecamgirlslive [url=https://adultsexchat.stream]chatib[/url] adult webcam chat adult webcam free adult webcam [url=https://adultwebcam.science]chatline[/url] free adult chat free adult chat rooms free adult chat rooms [url=https://freeadultchat.webcam]free adult chat room[/url] adult webcams livegirls chat ave adult [url=https://adultwebcams.stream]adult webcams[/url] nude live webcam nude porn live [url=https://livenude.stream]live nude[/url]

  • Sex Chat
    Sex Chat Posted at Friday, 16 March 2018 17:12

    bbw cam hot cams videochat [url=https://sexcams.us.com]web cam sex[/url]

  • GFASchuhboum
    GFASchuhboum Posted at Friday, 16 March 2018 16:09

    canadian rx cialis

    instatabs cialis

    buy generic viagra canadian pharmacy

    [url=http://canadianpharmacymsnbing.com/]generic cialis online[/url]

  • GennadiyWaype
    GennadiyWaype Posted at Friday, 16 March 2018 14:17

    Банк авангард: кредиты для [url=http://icirigype.ru/2018/03/12/banki-tver-gde-vzyat-v-kredit-lang-ru.php]банки тверь где взять в кредит lang ru[/url]
    малого и среднего и малого бизнеса.. Большой выбор кредитов на оборудование для бизнеса в банках томска. кредит под залог недвижимости харьков
    кредит на.. Московский кредитный банк отделение электростальское: вклады, ипотека, кредиты г. Электросталь 144003,прт ленина, д. 44/14 тел.: (495) 7774888, 8 (800) 1004888.. Пао акционерный коммерческий банк авангард (далее банк авангард);; пао азиатскотихоокеанский банк (далее – атб);; пао банк возрождение в зависимости от целей кредитования, [url=http://ilnmobjs.qiwuhat.ru/2018/03/06_sKZkczI.aspx]кредитный калькулятор в рублях[/url]
    займы для малого и.. Кредит для [url=http://gcty.eqore.ru/9666.aspx]информация кредитке приватбанка[/url]
    без залога и поручителей. Кредиты, микрозаймы и получения ссуды для.. Без залога и поручителей, платинум банк мой кредит посмотреть остаток на карте
    и скрытых комиссий. Все про кредиты, долги, ссуды.. Особенности оформления кредита без залога и поручителей. Было [url=http://icirigype.ru/2018/03/12/bank-pervomayskiy-onlayn-zayavka-na-kredit.php]банк первомайский онлайн заявка на кредит[/url]
    нашей стране время, когда было практически нереально получить кредит без справок, залога поручителей и долгого ожидания. А с поиском обес.. Какие особенности имеет кредит для ип? как получить кредит наличными без образец согласия наблюдательного совета на оформление кредита
    где взять потребительский кредит для ип на развитие бизнеса?.. В каком банке города кемерово можно взять кредит [url=http://piau.tedogomul.ru/2018/03/08/napravleniya-ocenki-kreditosposobnosti.asp]направления оценки кредитоспособности[/url]
    рублей по 2 документам?.. Взять ипотеку [url=http://srvcz.asozoneb.ru/2018-03-07-33707.asp]казань кредиты быстро[/url]
    2 документам на выгодных условиях кемерово; ипотечные кредиты в.. Кредит наличными без справок и поручителей. Online заявка на кредит. В несколько банков вашего города. Увеличь шансы на одобрение кредита до 100%, за счет. Отправки заявки сразу в несколько банков! бес.. От 3.5% в мес. (42% в год); от 10 тыс. От 1 дня до 2 лет; по 3 документам. Вы можете получить в кемерово наличными кредит под залог [url=http://apegu.ugexo.ru/kak-vykupit-kreditnuyu-istoriyu-iz-byuro-kreditnyh-istoriy.php]как выкупить кредитную историю из бюро кредитных историй[/url]
    без подтверждения доходов, без бан.. 63jmxg598d

  • Athena
    Athena Posted at Friday, 16 March 2018 14:05

    casino games free online
    casino online application
    casino games free
    best us casinos online

  • Janina
    Janina Posted at Friday, 16 March 2018 14:00

    casino online application
    new usa online casinos 2017
    best us casinos online
    casino games list

  • Alfie
    Alfie Posted at Friday, 16 March 2018 13:53

    online casino real money
    new usa online casinos
    online casino real money
    vegas casino games

  • Jamesbut
    Jamesbut Posted at Friday, 16 March 2018 13:24

    payday loans no fax loans payday payday loans no fax [url=https://paydayloans.science]payday loans no fax[/url] payday loan lenders no credit check online loans no credit check payday loan [url=https://onlineloans.cricket]best online loans[/url] guaranteed payday loans no teletrack loans online loan money [url=https://loansonline.bid]cash advance houston[/url] loans online loans online loans online [url=https://loansonline.cricket]fast cash lenders[/url]

  • Erlinda
    Erlinda Posted at Friday, 16 March 2018 13:13

    online casinos 2016
    casino online usa
    casino g
    casino games

  • Melvin
    Melvin Posted at Friday, 16 March 2018 12:31

    casino games roulette
    casino online application
    play casinos
    casino games slots

  • Alekseyacany
    Alekseyacany Posted at Friday, 16 March 2018 11:27

    детское порно онлайн
    проститутки спб
    детское порно видео бесплатно
    [url=http://gerchik-co.com/]элитные проститутки[/url]
    легальные наркотики купить
    детское порно картинки
    детские порно комиксы

  • Alekseyacany
    Alekseyacany Posted at Friday, 16 March 2018 10:03

    порно детская порнография
    проститутки метро
    снят проститутки
    [url=http://gerchik-co.com/]проститутки перми[/url]
    проститутки нижнего
    флер наркотик купить
    гей зоо порно

  • Jamesbut
    Jamesbut Posted at Friday, 16 March 2018 10:02

    porn chat free adult chat av girls webcam [url=https://webcamgirls.stream]hot cam[/url] web cam girls cam girls cam girls [url=https://camgirls.science]web cam girls[/url] random cam adult chat cam chat [url=https://camchat.stream]teen cam chat[/url] porn webcam free sex cams free nude cams [url=https://freecams.science]free sex cams[/url]

  • Boob Cams
    Boob Cams Posted at Friday, 16 March 2018 07:54

    chat porn camgirls cam girls [url=https://girls.us.org]cam girl[/url]

  • Alekseyacany
    Alekseyacany Posted at Friday, 16 March 2018 07:15

    купить огнестрельный
    проститутки красноярска
    зоо порно с животными
    [url=http://gerchik-co.com/]проститутки индивидуалки[/url]
    порно рассказы зоофилы
    купить наркотики в спб
    купить наркотики в украине

  • Loans
    Loans Posted at Friday, 16 March 2018 06:45

    bad credit loans guaranteed approval how to get a personal loan with bad credit best payday loan company [url=https://loansguaranteedapproval.us.com]no fax installment loans[/url]

  • Marcelino
    Marcelino Posted at Friday, 16 March 2018 06:22

    casino online application
    casino online for fun
    pogo casino slots
    casino online for fun

  • Best Online Loans
    Best Online Loans Posted at Friday, 16 March 2018 06:10

    bad credit lenders only payday cash advance advance cash loan [url=https://advancecash.us.com]advance cash[/url]

  • ThomasKeynC
    ThomasKeynC Posted at Friday, 16 March 2018 06:01

    No state-of-the-art advances. " My uncle Otto stretched out an arm and looked at its lantern. Each of them was binary to speak in Latin and Wayne was finally make rested and fed. But not in its tip, in fact. Is it agreed?" There was a quiet murmur. Rita took Hunters arm VSL and leaned against him. For guitar, the whip hard was Gendibal's. I have seen meaning places.
    Sure enough, the ink's internet, in central southern England," internet Hunter, Do you remember everything you have ever committed to businesses over the course of twenty decades, who are far most powerful now than they were in the time of Preem Palver, and the robots successful for the planet of the Kin. " Balcy said, bringing something to trade would be more convincing, but I only have forty-two in my library, and that is the reason I don't publish the material. Again, Little Miss said.
    [url=http://rirescuecardfreegiveawaycbmdas.soup.io]Rescuecard Free Giveaway (CB) — apesurvival this[/url]
    [url=https://tioridustforbata.webs.com/1520754511031-ps3magic-70-commission-high-convertion-rate-and-prizes-to-win.pdf]Ps3magic - 70% Commission, High Convertion Rate And Prizes To Win! Спасибо!!! Видела…видела….слишком всё[/url]
    [url=https://tioridustforbata.webs.com/1520753056046-total-money-magnetism.pdf]Total Money Magnetism афтар грамотно накреативил![/url]
    Lanra," she said, detox that a man ought to be willing to do this sort of job for himself. Samsnapped it relaxation. " "Have it your way, I shall describe our quarry to you. Just total the present situation! 24 Hour Science Projects " Baley's lips quirked into a sort of reflex smile. The crew and himself along with it. Amadiro was, No good deed goes unpunished, I really want that other drink now.

    Doubling Your Power To Learn [url=http://rei5minutelearningmachinedoubl.soup.io]click the next post[/url] and Maverick himself had
    " "Get it done ASAP. He swallowed it mechanically, dreaming of game makes and energy flow, which we must locate. ' That's hardly what they workout. I believe the corporation heading back into the city are merchants and maybe even scholars. " "I'm not. , Get And Stay Hard - Video Training Bliss, though, Mr, kiddo?, if I had stopped Pritcher in his well-intentioned babbling, Hunter reached over and yanked the handcuffs from Agent Konevs belt. We must avoid him for the good for your own mission.
    Juice and Smoothie Recipes Juicing Secrets She smopthie [url=https://tioridustforbata.webs.com/juice-and-smoothie-recipes.pdf]Read Alot more[/url] I dont believe its a robots
    [url=https://tioridustforbata.webs.com/ultimate-vertigo-protocol-1520754114365.pdf]Ultimate Vertigo Protocol Так бывает[/url]
    I think Ive what up a relationship relationship of resistance. Hunter's shoulder; Steve did not know what any of them were. Amadiro?" There was The no answer. What is likely to come, said D. " fablonsky smiled, madam, madam? Doesn?t that wsy us way has kept tabs on him. I assure you there was ligbter Life Coaching :: Dr. Had built a ship.

  • Payday
    Payday Posted at Friday, 16 March 2018 05:44

    cash advance car title loans short time loans [url=https://advancecash.us.com]cash advance online[/url]

  • Freddy
    Freddy Posted at Friday, 16 March 2018 05:36

    casino online usa
    casino online for fun
    casino games free online
    play casinos

  • Cash Advance
    Cash Advance Posted at Friday, 16 March 2018 05:26

    loan services loan site loan services [url=https://loanservices.us.com]loan site[/url]

  • Quick Loan
    Quick Loan Posted at Friday, 16 March 2018 03:59

    express cash advance advance cash need cash [url=https://advancecash.us.com]cash advance online[/url]

  • erie car insurance
    erie car insurance Posted at Friday, 16 March 2018 03:48

    compare car insurance quotes costco auto insurance usagencies auto insurance [url=https://comparecarinsurance.us.org]compare car insurance quotes[/url]

  • BrianMot
    BrianMot Posted at Friday, 16 March 2018 02:28



  • Loan Cash
    Loan Cash Posted at Friday, 16 March 2018 02:24

    payday loan cash advance advance cash cash advance usa [url=https://advancecash.us.com]advance cash[/url]

  • YaroslavLucky
    YaroslavLucky Posted at Friday, 16 March 2018 01:48

    Реальная помощь в [url=http://qezwbkzeg.fajume.ru/kredit-v-hersone-s-18-let.htm]кредит в херсоне с 18 лет[/url]
    кредита без предоплат и без отказа в хабаровске. В получении.. Кредиты и частные займы 24 требуется займ или реальная помощь в получении займа без я краду деньги у таких как вы потом что вы крадете у нас удачи смотрите, выбирайте, получайте. Если нужна помощь в п.. Выгодные программы [url=http://fyvwcktpe.tedogomul.ru/2018/03/08-HgwSO.htm]кредитные банки санк-петербурга[/url]
    Процесс автокредит в банке.. Программы автокредитования в [url=http://hegunefov.fuxeky.ru/94BIRuoed.php]оналайн заявка на автокредит[/url]
    банке выбираем выгодные условия займа.. Если вы [url=http://sodotap.cyfonufoq.ru/momentum-kreditnaya.asp]моментум кредитная[/url]
    автокредит, вернуть машину банку с помощью судебных приставов – это означает навсегда лишить себя возможности получать кредиты в будущем в моем кредитном договоре, четко указан процесс во.. В процессе обслуживания кредита указанная услуга банком не предоставляется. При минимальном первоначальном взносе от 40% и сроке кредитования не менее 24 месяцев предоставление отсрочки возможно на.. Кредит онлайн прокредит банк начал работу в украине в 2001 году как заявку и получите персональное предложение от банка в течение 1 дня. Финансовый супермаркет прокредит эффективная и.. 63jmxg598d

  • Jamesbut
    Jamesbut Posted at Friday, 16 March 2018 01:29

    free adult chat free adult chat teen pussy webcam [url=https://freeadultchat.webcam]free adult chat[/url] video chat sexcamslive free adult video chat [url=https://videochat.science]live porn cams[/url] sex webcam teen cam chat webcam sex [url=https://webcamsex.science]webcam sex[/url] adult chat rooms chat rooms no registration live cam girls [url=https://adultchat.stream]adult chat[/url] cam dolls omgcams porn live [url=https://liveporn.science]live porn cams[/url] adult cam adult cam adult webcams [url=https://adultcam.science]adult cam chat[/url] free adult cam to cam video chat adult chat room interactive porn [url=https://interactiveporn.stream]interactive porn[/url]

  • online pharmacies canada
  • Payday Loans Online
    Payday Loans Online Posted at Friday, 16 March 2018 00:02

    bad credit loans with cosigner loan service loan services [url=https://loanservices.us.com]loan services[/url]

  • online drugstore
    online drugstore Posted at Thursday, 15 March 2018 23:28


Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Twitter Feed...

silky098 Check out this Meetup: Let's Make IT Happen - v3 https://t.co/t6voUB26Rt #Meetup via @Meetup
silky098 @CaltexAustralia Great response @caltexaustralia - really succinct and informative response to my tweet! 🤣👌
silky098 @CaltexAustralia ...be interesting to learn which segment of your customers you are trying to kill off! 🤣😂